15 Key Investment Drivers for Strategic Property Investment

15 Key Investment Drivers for Strategic Property Investment

There are many things to consider when assessing the potential of an investment property, including where to buy. The media may report on the ‘Australian Property Market’ as a single entity, however, Australia consists of thousands of property markets, doing different things, at different times. There are various national economic factors such as consumer confidence, interest rates, unemployment and wage growth that influence the markets at large, however, there are many other drivers such as supply levels and affordability that can make an individual market move in its own cycle.

15 Key Drivers for property investment

Sound Property has developed an innovative research model that involves a ‘top-down’ approach across three tiers of research. The 15 Key Investment Drivers identify the best markets and property for growth and rental yield, and help reduce risk. Rather than starting with a property and trying to justify it as a good investment, it is better to start at a Macro level (ie: city) then move to a Micro level (ie: suburb), and then finally assessing the Property level. For example, if you are buying in a suburb with high vacancy rates, or a city with rising unemployment, then the performance of the investment can be severely impacted, regardless of the actual property and its features.

Below is a basic explanation of each driver.

Macro Drivers:

 Market Cycle

In Australia, property markets have historically performed in 7-10 year cycles of boom and bust, or expansion and contraction. When supply levels are low and demand is triggered by low interest rates, affordable housing or confidence in the market, it may signify an opportune time to buy. As the market expands and prices rise, new supply is constructed to a point where the market becomes saturated and starts to contract to repeat the process. To accelerate results in property investment, it is best to get into a market at the bottom of its cycle. This is the philosophy of counter-cyclical investing, and it is an important driver of growth in a successful investment property.

 Unemployment Rate

People need to be employed to contribute to rental payments and mortgages, and provide general commerce in an area. On an international scale, Australia’s average unemployment is relatively low, below 6%. Unemployment rates can be more volatile in markets that rely on international trade or consist of only a small base of industry and commerce, such as mining towns.

Supply & Demand

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Population Growth

A growing population obviously increases the demand for property in an area. It may also signify the health of the local economy, job market, affordability and desirability. Traditionally the national average is around 1-2%. Fast growing areas will have 3%+.

Economic Strength

Gross Domestic Product (GDP) or Gross State Product (GSP) is a measure of the prosperity of a nation or state. If the GDP is rising, then the economy is producing more output which in turn creates more jobs and wealth which has a positive impact on property market.

Micro Drivers:


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Vacancy Rate

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Demographic data includes average incomes, average age, transport to work, household structure, crime rates and employment. It is useful to understand the type of household structure and social status to match the right type of dwelling, and ensure that an undesirable demographic doesn’t inhibit the growth of the investment. For example, it would not be advised to buy a one-bedroom unit in a suburb removed from accessible amenities and known for families that desire houses. It will lack demand and therefore growth. Instead, look for features that will attract owner occupiers as this is the group of future purchasers buying with emotion and pushing values up.

Sales Data

Sales data includes statistics such as clearance rates, stock on market, days on market and online listing views. It can be used to determine the health of a market. For instance, if the ‘days on market’ is long, it may suggest a sluggish market with low demand. This impacts the sale prices achieved and in turn the growth of the market.

Property Drivers:


The build quality, condition and age are important considerations when investing. It is highly recommended that a physical pest and building inspection be arranged and other due diligence, such as strata searches, in the case of units. A property should not require large upkeep or ongoing maintenance if it is to be a sound investment.

Price & Rental Yield

There should be both sales and rental evidence to support the purchase price and predicted rental yield. These comparables should come from within the last 6 months, be within a 1km radius, and be a fair comparison in terms of size, features and inclusions.

Size (SQM)

Size relates to various measurements such as land size, house size, bedroom size, living size and general useable space. It must match the demographic for the area, for example, a family needing space vs a young professional couple that are happy to live in smaller quarters.


Features such as views, extra car spaces, large outdoor areas, air-conditioning and north facing are all bonuses when it comes to finding standout investment properties.


Location, Location, Location is the old adage that sells real estate and ensures future growth. It is important to have basic amenities nearby, such as shops, transport and hospitals. Unfavorable locations, such as flood zones and busy roads, should be avoided as they can impact the potential resale of the investment. Popular school catchment areas can positively affect prices, as families try to secure the best education for their children.

Property Research Reports

Many research reports or market commentary often only look at 1 or 2 drivers in isolation, such as rental yields or capital growth, which doesn’t give the complete picture of the market. It may hide other vital facts and trends that need to be taken into consideration for a sound investment.

Sound Property’s Free Suburb Profile Reports provide the key facts on any suburb in Australia, from a variety of trusted sources, to identify the best markets for growth and rental yields and help avoid costly mistakes.

Sort the fact from fiction with a FREE Suburb Profile Report to see how the 15 Key Investment Drivers look in your suburbs of interest!

This article is provided for general information only and does not constitute personal advice, as it does not take into consideration your personal circumstances. Please consult a licensed tax or financial advisor before making any decision to invest.