Your client stays your client
We respect the relationship you've built.
Professional Services Program
Give your clients a property partner you can trust
Complement your financial, taxation or lending advice with specialist property investment expertise.
Independent. Research driven. Fee-for-service.
A message from our Founder
When you refer a client, you're not simply recommending another service provider. You're putting your own reputation behind that recommendation.
That's something we take seriously.
Andrew Cull
Founder & Managing Director
Property expertise within the advice team
Who's looking after the actual property purchase?
Sound Property
We work alongside the client's existing advisers to provide specialist property strategy, research, due diligence and acquisition services, connecting the property decision back to the client's broader objectives.
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Financial adviser
Can help develop the broader investment strategy.
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Accountant
Can advise on taxation and structure.
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Mortgage professional
Can arrange the finance.
A specialist extension of your advice
Independent, fee-for-service
We don't have property stock to sell. Our recommendations are driven by the client's strategy, objectives and property fundamentals, not a developer's inventory.
Personalised property strategy
We consider the client's objectives, financial position, timeframe, existing assets and risk profile before determining what and where to buy.
Research-led acquisition
Our 15 Key Investment Drivers provide a structured framework for assessing markets, locations and individual properties.
End-to-end service
We manage the property acquisition process so you can remain focused on your core advice.
Ongoing communication
We keep you informed at the important stages of the property journey.
From strategy to settlement... and beyond
Strategy & engagement
We understand the client's objectives, financial position and existing strategy.
Research, shortlist & due diligence
We research markets nationally, identify suitable opportunities and undertake detailed market, property and investment due diligence.
Negotiation & acquisition
We negotiate the purchase and coordinate the acquisition alongside the client's finance, legal and other professional advisers.
Settlement & ongoing support
We support the client through settlement, property management and beyond.
Experience you can confidently introduce to your clients
A property partner built for long-term relationships.
14+Years of experience
15Key Investment Drivers
NationalResearch and acquisition
Sound Property
6 Middlemiss St, Milsons Point
Sound investment fundamentals
What we invest in matters. What we avoid matters too.
Our research starts with the market and works down to the individual property.
What we generally favour
- Capital cities and major regional centres with diverse economic drivers
- Established suburbs with strong owner-occupier demand
- Houses and townhouses with underlying land value
- Proven long-term growth fundamentals
- Low vacancy rates and strong rental demand
- Limited competing housing supply
- Opportunities suited to the client's individual strategy
What we approach with caution
- Property selected primarily because of incentives or commissions
- High-density investor-focused developments
- Greenfield markets with significant competing supply
- Speculative hotspots without established fundamentals
- Property selected simply because it's cheap
- One-size-fits-all investment recommendations
Trusted by professional advisers
Don't just take our word for it.
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Client experiences
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Sound Property
6 Middlemiss St, Milsons Point
Supporting the relationship beyond the purchase
Property advice shouldn't end at settlement.
As property markets and client circumstances change, an investment that once made sense may need to be reviewed.
Our Property Performance Reports provide an objective assessment of a client's existing investment property, including its market performance, rental conditions, investment fundamentals and potential opportunities or risks.
This gives both the client and their professional advisers better information when considering whether to hold, sell, refinance or continue growing the portfolio.
Complimentary for Professional Partners
Professional Partners can request a complimentary Property Performance Report for up to two client-owned investment properties.
Illustrative sample
Property Performance
Hi Alex,
- Current estimate
- $845,000
- Growth since purchase
- +$45,000
- Rent estimate
- $650 / week
- 12-mo rent change
- +3.2%
- Vacancy (suburb)
- 1.4%
Your annual property update
Request reports for up to two properties
For manual SPG review. This request does not generate a report or create a client record.
Have a client considering property?
Make an introduction.
If you have a client considering their first investment, growing an existing portfolio or reviewing their property strategy, introduce them to Sound Property.
We'll arrange an initial conversation to understand their objectives and determine whether our service is appropriate.
Together, we'll discuss:
- Where they are now and what they want to achieve
- The property markets and strategies worth considering
- What a practical next step could look like
Complimentary and obligation-free.
Have a client situation you'd like to discuss?
Not every client is ready to invest, and sometimes it's helpful to discuss their circumstances before making a formal introduction.
We're always happy to have an initial conversation about where specialist property advice may add value.
Your questions answered
Does Sound Property replace my advice?
No. Sound Property provides specialist property strategy, research and acquisition services. Financial, taxation, lending and legal advice remains with the client's existing professional advisers.
Will Sound Property take over my client relationship?
No. Your client stays your client. Our role is to complement your advice with specialist property expertise.
How will I be kept informed?
We agree communication with you and your client at the beginning of the engagement. This can include updates at key stages such as strategy, acquisition and settlement.
What does the initial consultation cost?
Nothing. The initial strategy conversation is complimentary and without obligation.
Can you review property my client already owns?
Yes. Our Property Performance Reports assess existing investment properties and their markets to help inform future portfolio decisions.
What if I'm not sure whether the client is ready?
Talk to us first. You can discuss the circumstances without providing the client's personal details and we'll help determine whether a conversation with Sound Property would be useful.
Complimentary Strategy Session
What's the right property move for you?
Whether you're considering your first investment, growing an existing portfolio or simply reviewing your position, start with a conversation about your goals and where property may fit.
Together, we'll discuss:
- Where you are now and what you want to achieve
- The property markets and strategies worth considering
- What a practical next step could look like
Complimentary and obligation-free.
